Question 3 - What have you learned from your audience feedback?

Audience feedback was very useful on how we could make our video better, its good to get feedback from all forms of people as it helps you make your video appeal to a wider audience.

Alot of our feedback said that our video was a "clear grime genre", this we liked as its exactly what we wanted to do, get a strong message across of what genre our text is. Another said in media context that "the mise en scene and costumes suited the music very well and also targets our audience greatly", we felt it was vital that we achieved this as without doing so you cant hit the genre your aiming for and without having a clear genre then the video becomes confusing to the viewer.

After our cast decided they werent fully dedicated to the video at a late stage which was very annoying, we had to act quickly, so I had to take up the role and we only managed to record on college premises, this we felt lowered our video standard and was frustrating as we knew our end product had so much more potential. This was pointed out by one member of the audience they said "the locations were minimal and repetitive, however it worked with the song choice", We knew someone would point this out but it was good to also get positive feedback from a negative situation, it showed us that we did do a good job for our troubled position.

When we first edited the video to fully black and white we werent sure as colour i felt was an attraction in video's, but after we finished and watched it all back it did suit the video and its genre, this was noted numerous times by our audience and was a relief to know it was a beneficial decision. Others felt that the idea wasn't very original neither was the finished product, it's a shame as when we had our cast set up we wanted to give the video a storyline but as mentioned we couldn't do so. Their was a strange feedback which said our video was comic and they seemed to dislike the small bag I was wearing in numerous scenes, i believe this member had a oppositional reading, they didn't agree with the values and messages in the text, i also felt they had an abberant reading where they werent equipped the cultutal capital to fully understand the text, grime mainly supplies lyrical pleasure, something which this member must not of recieved.

Grime as a genre has been broadcasted to all its fans and has taken on its stereotypical features as a mass media product, this is also known as the hypodermic needle theory, each feature like the urban look, the casual clothing etc. is also something produced from the originality of the music, the creator set this look and spread from there which slowly became the genre it is today, some people have the cultural capital to understand it and some do not, this is why i recieved mixed feedback but gladly majority positive.