Question 4 evaluation
View more presentations from beejheason.
Friday, March 4, 2011
Question 3 - What have you learned from your audience feedback?
Audience feedback was very useful on how we could make our video better, its good to get feedback from all forms of people as it helps you make your video appeal to a wider audience.
Alot of our feedback said that our video was a "clear grime genre", this we liked as its exactly what we wanted to do, get a strong message across of what genre our text is. Another said in media context that "the mise en scene and costumes suited the music very well and also targets our audience greatly", we felt it was vital that we achieved this as without doing so you cant hit the genre your aiming for and without having a clear genre then the video becomes confusing to the viewer.
After our cast decided they werent fully dedicated to the video at a late stage which was very annoying, we had to act quickly, so I had to take up the role and we only managed to record on college premises, this we felt lowered our video standard and was frustrating as we knew our end product had so much more potential. This was pointed out by one member of the audience they said "the locations were minimal and repetitive, however it worked with the song choice", We knew someone would point this out but it was good to also get positive feedback from a negative situation, it showed us that we did do a good job for our troubled position.
When we first edited the video to fully black and white we werent sure as colour i felt was an attraction in video's, but after we finished and watched it all back it did suit the video and its genre, this was noted numerous times by our audience and was a relief to know it was a beneficial decision. Others felt that the idea wasn't very original neither was the finished product, it's a shame as when we had our cast set up we wanted to give the video a storyline but as mentioned we couldn't do so. Their was a strange feedback which said our video was comic and they seemed to dislike the small bag I was wearing in numerous scenes, i believe this member had a oppositional reading, they didn't agree with the values and messages in the text, i also felt they had an abberant reading where they werent equipped the cultutal capital to fully understand the text, grime mainly supplies lyrical pleasure, something which this member must not of recieved.
Grime as a genre has been broadcasted to all its fans and has taken on its stereotypical features as a mass media product, this is also known as the hypodermic needle theory, each feature like the urban look, the casual clothing etc. is also something produced from the originality of the music, the creator set this look and spread from there which slowly became the genre it is today, some people have the cultural capital to understand it and some do not, this is why i recieved mixed feedback but gladly majority positive.
Alot of our feedback said that our video was a "clear grime genre", this we liked as its exactly what we wanted to do, get a strong message across of what genre our text is. Another said in media context that "the mise en scene and costumes suited the music very well and also targets our audience greatly", we felt it was vital that we achieved this as without doing so you cant hit the genre your aiming for and without having a clear genre then the video becomes confusing to the viewer.
After our cast decided they werent fully dedicated to the video at a late stage which was very annoying, we had to act quickly, so I had to take up the role and we only managed to record on college premises, this we felt lowered our video standard and was frustrating as we knew our end product had so much more potential. This was pointed out by one member of the audience they said "the locations were minimal and repetitive, however it worked with the song choice", We knew someone would point this out but it was good to also get positive feedback from a negative situation, it showed us that we did do a good job for our troubled position.
When we first edited the video to fully black and white we werent sure as colour i felt was an attraction in video's, but after we finished and watched it all back it did suit the video and its genre, this was noted numerous times by our audience and was a relief to know it was a beneficial decision. Others felt that the idea wasn't very original neither was the finished product, it's a shame as when we had our cast set up we wanted to give the video a storyline but as mentioned we couldn't do so. Their was a strange feedback which said our video was comic and they seemed to dislike the small bag I was wearing in numerous scenes, i believe this member had a oppositional reading, they didn't agree with the values and messages in the text, i also felt they had an abberant reading where they werent equipped the cultutal capital to fully understand the text, grime mainly supplies lyrical pleasure, something which this member must not of recieved.
Grime as a genre has been broadcasted to all its fans and has taken on its stereotypical features as a mass media product, this is also known as the hypodermic needle theory, each feature like the urban look, the casual clothing etc. is also something produced from the originality of the music, the creator set this look and spread from there which slowly became the genre it is today, some people have the cultural capital to understand it and some do not, this is why i recieved mixed feedback but gladly majority positive.
Thursday, March 3, 2011
Question 2 - How effective is the combination of your main product and ancillary texts?
The combination of both my main product and ancillary tasks is vital keeping a brand image, mixing it up confuses the consumer and doesn't maintain the genre's aesthetics.
Throughout my production i tried to keep a coherent look, i felt i achieved this to a good extent by having black and white, urban appearing digipak and keeping this look through the main text, for example, the back cover of my difipak is also the same scene as the first shot of the actor in the video, also we kept the black and white look thorughout the print productions and the video, by maintaining this look it not only sticks to the genre we picked but also gives our overall product a branding, this coherent look is also known as house style, we got this by sticking to the style guide, a set of rules that link up to define the house style.
The only set back was the fact that the model on my print production is different to the actor in the video, this is because our cast members dropped out after we realised they werent dedicated to the task, highyl frustrating as it is we adpated to the situation, al though we made this change we kept the similar laid back posture and proxemics throughout the whole production. The costume used in the digipak was alot more formal and smarter than what was used in the video, but we managed to keep the same props and locations, we also only used natural lighting during the task which we felt was important to make the video seem authentic, also stereotypically grime videos do not use false lighting or many strong effects, this helped us target our audience and fit the genre. The text used in the digipak had a similar serif styled font to what was used in the video, however we introduced red into the video as it gave it some sort of colour to stop it from being boring black and white throughout.
Marketing wise we promoted the product well through the digipak, a major setback though was that i failed to produce an advert on time, this would of promoted it a lot more, it also stopped me from showing a price, however by maintaing the same location in the digipak and video i set the place of the product well, and as the product goes in general i believe i marketed it well, as it targets the correct audience, fits the genre and has a house style.
As all my tasks were in black and white the use of colour codes was not needed, i only used one other colour which was red for the writing which had the colour code of #FF0000, i checked the code of each piece of text which came up on the screen during the video and made sure they all matched.
In conclusion besides the minor setbacks i felt that overall my product maintained a branding look and house style with coherent features as it maintained the same style, images, fonts and linguistic style.
Throughout my production i tried to keep a coherent look, i felt i achieved this to a good extent by having black and white, urban appearing digipak and keeping this look through the main text, for example, the back cover of my difipak is also the same scene as the first shot of the actor in the video, also we kept the black and white look thorughout the print productions and the video, by maintaining this look it not only sticks to the genre we picked but also gives our overall product a branding, this coherent look is also known as house style, we got this by sticking to the style guide, a set of rules that link up to define the house style.
The only set back was the fact that the model on my print production is different to the actor in the video, this is because our cast members dropped out after we realised they werent dedicated to the task, highyl frustrating as it is we adpated to the situation, al though we made this change we kept the similar laid back posture and proxemics throughout the whole production. The costume used in the digipak was alot more formal and smarter than what was used in the video, but we managed to keep the same props and locations, we also only used natural lighting during the task which we felt was important to make the video seem authentic, also stereotypically grime videos do not use false lighting or many strong effects, this helped us target our audience and fit the genre. The text used in the digipak had a similar serif styled font to what was used in the video, however we introduced red into the video as it gave it some sort of colour to stop it from being boring black and white throughout.
Marketing wise we promoted the product well through the digipak, a major setback though was that i failed to produce an advert on time, this would of promoted it a lot more, it also stopped me from showing a price, however by maintaing the same location in the digipak and video i set the place of the product well, and as the product goes in general i believe i marketed it well, as it targets the correct audience, fits the genre and has a house style.
As all my tasks were in black and white the use of colour codes was not needed, i only used one other colour which was red for the writing which had the colour code of #FF0000, i checked the code of each piece of text which came up on the screen during the video and made sure they all matched.
In conclusion besides the minor setbacks i felt that overall my product maintained a branding look and house style with coherent features as it maintained the same style, images, fonts and linguistic style.
Friday, February 11, 2011
Thursday, February 3, 2011
Filming progress update
We have now got up to 30 seconds recorded and edited and the video is starting to come together, we now just need to obtain the rest of the footage and get editing, camera;s are now becoming more available as most other students have finished recording so getting the task finished should not be such an ordeal.
Monday, January 17, 2011
Filming progress update
We currently have no footage, we attempted it at one stage but not all the cast could make an appearance, this problem has consistently ran through the week, also the low availability of camera's has made it difficult to start. We now intend to persist with obtaining a camera and get some footage filmed and edited.
Wednesday, January 5, 2011
Subscribe to:
Posts (Atom)