Creativity

Creativity is having original ideas of value, so this means its unique but also is useful, this is the definition from Sir Ken Robinson, he also said " if your not prepared to be wrong you'll never be creative." its plays a huge role in the media industry as something that is unique, original can be seen as something of value instantly. A stereotypical saying is 'think out of the box' this is in fact a way to develop your creative skills, thinking of something different, against stereotype is a good way to discover a new idea.