Moodboard

Time management update

• So far time management has been OK.
• The focus group meeting was on time but the feedback a day to late, however, the feedback is now on my blog, on time.
• We seemed to have missed out taking photo's of cast on chosen locations, but have made up for this by taking pictures of cast members in similar locations to what we desire.
• The comments on the cast members was also a bit late, but have now been uploaded in good detail.

Comments on cast members

• We've chose these cast members as they are part of our close group of friends making them the most reliable to be able to take time out to film the video with us. Although our artist has black skin, we failed to find a black friend who could take his role, we had one candidate but simply wouldn't be dedicated to making the video which I feel is a vital factor to choosing the cast.

• Also some friends drive as well making them important to being able to take us to different filming locations and transporting the the equipment. The main cast member who will play our artist also knows majority of the lyrics already making it an easier task to get lip-syncing nailed.

Focus group feedback

We held a focus group meeting in our college canteen, it consisted of 5 people who we knew liked the genre we were doing in our video. This is the feedback :-

• They enjoyed the music video we had chosen, they are fans of the genre.
• They felt we weren't specific enough on what we were actually going to do in the video.
• A good idea, but not very original, seemed like a typical grime video.
• May be difficult to film on streets if in a busy area e.g. pedestrians, cars etc.
• Felt we needed to choose the right urban locations for the video to be a success.
• We're not very convinced on where we're going to film.

Technology targets

• Figure out what each tool's function is within photoshop.
• Work out how to use the specific effects needed in our video production from the edit suite.
• To be able to easily manipulate depth of field on the camera when filming.
• Acquire the effect of vibration with the beat in the music video.

Creativity

Creativity is having original ideas of value, so this means its unique but also is useful, this is the definition from Sir Ken Robinson, he also said " if your not prepared to be wrong you'll never be creative." its plays a huge role in the media industry as something that is unique, original can be seen as something of value instantly. A stereotypical saying is 'think out of the box' this is in fact a way to develop your creative skills, thinking of something different, against stereotype is a good way to discover a new idea.

Photos of cast members

Pitch Feedback

Targets:-

• Use more entropic features, video seems to be a stereotypical grime video.
• Consider ethnicity of main performer and other cast members, maybe ask artist if its acceptable to use a white male.
• Think through filming times e.g. night/day & risk assessment.
• Practice filming in low light.
• Think fully on plot of video.
• Need to get further in the decision process (decide what we're definitely doing in our video)

Digipak

Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc.resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world.

History

Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot" rather than a full plastic tray.

Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity.

Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.

Manufacturers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle "teeth". Many printers use recycled or sustainable material for the board stock.

Music Video Research

Entropy & Redundancy

Video Skills Audit

Storyboarding- My storyboarding I feel could be much better than what I've previously produced, to me it drags on and I don't find it the most interesting task, but if put 100% effort and concentration into this I believe my skills would develop greatly in the area.

Reconnaissance- Currently I don't really understand what Recce is but the details within the subject I understand e.g the location of lighting, possible noise sources, health & safety, but my knowledge on this could be extended simply by asking a fellow student or teacher as not much information needs to be given for me to understand what it is.

Blocking/aerial view plans- So far at my time at WSFC I have not had the chance or the need to use aerial shots etc. so I believe once I start using them, which I'm sure I will over the next year, I'll understand completely what there about.

Organisation & logs- I'm completely capable of fulfilling this subject well, it's just getting going which I can't do, I waste time with simple things and over the next year I intend to stop this from happening by listening to what needs to be done and doing it as quickly and to the best possible standard.

SFX- This is also something I have not had the chance to use or required it, but the chance will arise this year and I feel its a attribute I'm keen on learning throughout the forthcoming year

Busted video

http://www.youtube.com/watch?v=u47HBDltZag

Post-Production

Obviously the camera was important and particularly useful, but i feel that it did better than just recorded our work, we used it to test shots and how they looked and allowed us to view numerous shots helping us pick out the best possible shots for our video. Adobe Premier Pro cs4 was the most important tool during editing as simply we wouldnt be able to edit without it, thanks to this software we could look at all our shots edit them in various ways from speed to fade's, it allowed us to add audio of music to cover un-neccessary noise's so you could experience the full effects of lip-syncing and watch an overall better quality video.

Research & Planning

Throughout production we used multiple plannng tasks, i would say the most useful was the storyboard as it gave us a clear and easy understanding of what our video was expected to look like. I felt like we should of done more planning as a group, as the majority of the time we were just generally using the storyboard and then telling eachother to get into postition, even though it was organised it could of been more precise and worked out than what we had done. During the A2 year i expect to be using many more various planning methods such as group discussions, computer research and studying the video itself.

Digital Technology

My knowledge of production technology has developed dramatically since i first started the task, before i didnt have a clue how to work standard video camera's, but now i can use high quality ones easily and i have a full understanding of the equipment involved, even small things like uploading video's to youtube and blogger have all benefitted me, i didnt even know what software was used for editing before i began, now though not only do i know it but i also have quite a good understanding of how to use it aswell. During the A2 year i would like to develop my skills at editing alot more as i feel i have got to grips with the technology but i would feel better if my skills were advanced, also i want to expand my knowledge on media in general, which im pretty sure i can achieve in the following year.

Lip Syncing